Non-Profit IT News

Film Engages Millennials in Choice Dialogue on Roe v. Wade Anniversary

Social Good @ Mashable - Wed, 01/23/2013 - 00:30

On the 40th anniversary of the Supreme Court's historic decision about a women's right to chose, the National Association for the Repeal of Abortion Laws is kicking off a social-focused campaign targeting millennials. NARAL released the short film 40 on Tuesday to launch its new Choice Out Loud campaign

"40 is the beginning of a dialogue with a younger generation," Jeff Martin, 40's creative director told Mashable. "We're going to have millennials be the core of the voting population in the next 15 years, and the dialogue about women's reproductive rights is a different dialogue than it's been in the past."

Categories: Non-Profit IT News

Bill Gates Is Now Doing 'God's Work'

Social Good @ Mashable - Tue, 01/22/2013 - 17:38

Bill Gates, one of the richest men in the world, is known to be decidedly non-religious. In an interview this weekend, he broke from his usual tune with an uncharacteristic mention of God

In an interview with UK newspaper The Telegraph, Gates addressed the consequences of his foundation's work in Pakistan. The Bill and Melinda Gates Foundation has been working for the past few years to eradicate polio, which only remains in Nigeria, Pakistan and Afghanistan. In Pakistan, some health workers have paid with their lives for distributing the vaccine, because Islamist groups have spread a belief that the vaccine is a Western evil.

Categories: Non-Profit IT News

Download 'Somewhere Over the Rainbow' by Newtown Students

Social Good @ Mashable - Tue, 01/22/2013 - 13:18

Children who survived the shootings at Sandy Hook Elementary School have recorded a heart-melting version of "Somewhere Over the Rainbow" with singer-songwriter Ingrid Michaelson for charity.

The 21 students performed the tune with Michaelson on Good Morning America last week

SEE ALSO: Newtown Students Record 'Over the Rainbow' With Ingrid Michaelson

The song is now available to download on iTunes and Amazon. It is also available for free on Spotify, which you can listen to below.

All proceeds from the sale of the track will be donated to the United Way of Western Connecticut

Categories: Non-Profit IT News

Crowdfunding for 100 Urban Gardens Across America

Social Good @ Mashable - Tue, 01/22/2013 - 12:02

Whole Kids Foundation, PACT and Indiegogo have joined forces to create an inspiring crowdfunding initiative: building 100 urban gardens across the United States. This is the first time a non-profit, a brand and a global crowdfunding platform have partnered to help drive change in local communities around the country.

Whole Foods' non-profit arm will facilitate each grant and provide online resources, while PACT, an organic apparel company supporting global causes, will provide physical perks in exchange for donationsIndiegogo will provide the platform through which donations can be made until Feb. 28.

Categories: Non-Profit IT News

11 free & inexpensive online photo editing tools

Socialbrite Blog - Tue, 01/22/2013 - 06:31

Photo courtesy of Fensterbme via Creative Commons

Photoshop Express, Pixlr, FotoFlexer allow editing on a budget

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, individuals.

By Lindsay Oberst
Socialbrite staff

Lindsay Oberst

Good photos are powerful. A good image captures interest, creates connection and provokes a reaction, which can then inspire action. All organizations need quality images that inspire people to act — to share, to like, to comment, to give.

Newsletters, websites and Facebook pages with photos that could be improved — maybe cropped tighter or made brighter — can be that much more powerful. Plus, if your nonprofit wants to impress on Pinterest or Tumblr, knowing how to enhance images and add words and other elements to your images is essential.

So how do you edit photos when you’re not a designer and don’t have access to pricey programs like Adobe Photoshop or Aperture from Apple, and when you only occasionally need to edit images online?

You’ll be happy to know that while Web-based photo-editing tools were once limited, now many websites provide basic editing options such as cropping and resizing. Some even offer advanced editing options such as layers. Plus, most of these tools are free and easy to use.

Photo basics and editing tips

Before we get to the photo editing tools, let’s touch on some basic things you need to know to change your images into wow-worthy creations.

  • Image resolution describes the detail an image holds and refers to the number of dots, or pixels, in a linear inch of the image, measured in dots per inch (dpi) or pixels per inch (ppi).
  • The browser extension Measureit! is useful for measuring the pixel width and height of any elements on a Web page.
  • Most Internet images are 72 or 96 dpi (mostly depending on whether you’re a Mac or PC). However, dpi doesn’t apply to the Web (contrary to what most people say). Don’t worry about dpi or ppi for Internet images — image resolution has nothing to do with how an image appears on a screen — but you do need to be concerned with the pixel dimensions of your image. For example, on Facebook, the largest possible image size is 720 x 720 pixels.
  • Print images should be at least 200 or 300 dpi.
  • File size measures the size of a computer file, in kilobytes (KB) or megabytes (MB). Web photos should generally be no larger than 100KB. Saving photos as JPGs is preferred for digital images because it compresses while also maintaining picture quality.
  • When editing online photos, the Chrome, Safari and Firefox extension Measureit! is useful for measuring the pixel width and height of any elements on a Web page.
11 good online photo-editing tools

These are the best tools that we’ve found for editing images online. Know of others? Please add them in the comments below!

PS Express

Photoshop Express

1Photoshop Express is good for simple edits. To use this Flash-based service (not to be confused with Photoshop Elements), sign up for a free account or test drive the service first. Then you can upload a photo (must be a JPG) from your computer.

The layout is simple and grey, and you can edit fullscreen. Basic edits (crop, rotate, resize, auto correct, exposure, red eye, touch-up, saturation), advanced edits (white balance, highlight, dodge, burn, sharpen, soft focus), effects (crystallize, pixelate, hue, tint and others) and graphics (text, bubbles, frames and others) are available. Sharing to Facebook, Picasa, Flickr and others is easy.

Photoshop Express apps exist for Android and Apple, too. Free.

Good for:

  • Basic editing
  • Beginners


  • Allows you to view the original as you edit


  • Small font selection for adding text
  • Requires you to sign up and provide your birthday


2Pixlr is a more advanced, Flash-based editor, which offers most of the basic Photoshop functionality at no cost. You can even layer images on top of one another or use other effects to transform your photos. To use this tool, choose the express version or the advanced one. Both have fullscreen options.

The basic editing tool, Pixlr Express, is simple and easy to use, with big buttons that allow you to make changes with one click. Make adjustments (crop, resize, auto fix, color splash, vibrance, white teeth, touch-up, airbrush and others), add effects (only a few), overlays (space, smoke, vignette and others), borders, stickers and text (only seven font options).

The advanced editor, Pixlr Editor, is quite similar to Photoshop in layout, with areas including navigation, layers and history. Make adjustments (hue, levels, curves, exposure and others), add filters (sharpen, noise, halftone, tilt shift, blur and others) and create layers. A wand tool and a lasso tool are included, as well as a clone stamp tool, red eye reduction and others. Can save in a variety of formats: JPG, PNG, BMB, TIFF and PXD.

Pixlr also offers apps for Android and Apple. Free.

Good for:

  • Basic to advanced editing
  • People looking for cheaper programs similar to Photoshop
  • Creating collages (with Pixlr Express)
  • Touching up and correcting imperfections in photos of people


  • Keeps high-res photos the same quality after editing
  • Tutorials are available if you’d like to learn more about using Pixlr
  • No log-in required to use
  • The Pixlr Grabber for Firefox and Chrome allows you to choose online pictures or screenshots for editing using Pixlr Editor


  • Pixlr Editor requires editing knowledge or time to learn how to use it
  • Pixlr Express doesn’t have the ability to share to social networks after editing your image (the advanced editor does, though)


3Pixlr-o-matic is made by the same company as Pixlr and allows you to add filters (a la Instagram), overlays and borders. Images are saved as JPG. This Flash-based service is also has apps for Android and Apple and an Facebook app. And it can be installed as a Chrome Web app. Free.

Good for:

  • Adding filters, like retro and vintage
  • Adding creative borders


  • Easy to use, although the buttons are not named


  • Doesn’t have a fullscreen option
  • Doesn’t offer simple editing, like cropping and resizing
  • Can only save to your computer
media funnel


4Splashup is an advanced Flash-based editor that allows you to open an image from your computer, Facebook, Flickr and others. Its layout is similar to Photoshop, with layers and filters (but not as many options as Pixlr). The interface is grey, with moveable boxes. Free.

Good for:

  • Basic to advanced editing
  • People looking for cheaper programs similar to Photoshop
  • Multiple saving options: save as a JPG or PNG and choose photo quality. Also shows you photo size.


  • Allows you to edit multiple photos at once
  • Can edit a webcam image


  • Navigation is not as easy as other tools
  • Opens a new window for editing


5FotoFlexer is an editor with basic and advanced options. It can edit fullscreen. Offers basic edits (auto fix, fix red eye, resize, flip and others), effects, decorations (text, draw and others), animations, beautify (fix blemishes, smooth wrinkles) and layers, with a layout that is easy to use, yet different than layers in Photoshop. Edit photos from Facebook, Picasa, your computer and other places, and share to a variety of social-networking sites and email when you’re done. Saves images as JPG or PNG. Free.

Good for:

  • Basic to advanced image editing
  • Creating collages
  • Touching up and correcting imperfections in photos of people


  • Can upload any size photo
  • Has a low-bandwidth interface
  • Has a white background (most other tools have boring grey ones)
  • Has a large selection of font options


  • Takes a minute to save the photo
  • Not as easy to use as other tools


6Ribbet is a Flash-based editor built on the same platform as Picnik, which used to be a top online editing tool before it shut down. Most of the options are free, with some only available in Ribbet Premium. Currently, the premium version is free, but it will cost money in the future. Once you upload an image, the layout of interface is very simple and clean, with rounded buttons and colorful pictures.

Allows for basic edits (crop, rotate, exposure and others), a large variety of effects, touchups (blemish fix, airbrush, sunless tan, mascara, lip color, cloning and others) and creative frames. Can edit images from websites using a Chrome bookmarklet. And saving to your computer, Flickr and Facebook is possible. Save images as PNG or JPG.

Good for:

  • Touching up and correcting imperfections in photos of people
  • Creating collages


  • Has a more-pleasing layout with a white background
  • Has a large number of fonts for adding text to images


  • May charge money for certain features in the future.


7PicMonkey is a well-designed image editor, with beautiful graphics and a clean layout. Some former Picnik engineers decided to create this tool, which is Flash based and offers basic edits (rotate, crop, sharpen, resize), effects (some good ones like the HDR one), touch-ups (blemish fix, teeth whiten, lip tint and other ones in the paid edition), text (with many font options), overlays, frames and textures. Many features are free, but for $4.99 a month, users get ad-free editing, 40 percent more effects, double the touch-up tools and more.

Good for:

  • Basic to advanced editing
  • Touching up and correcting imperfections in photos of people
  • Creating collages and cards


  • Beautiful layout
  • Simple to use
  • Can easily share to social-networking sites, including Pinterest, or save as JPG or PNG


  • Advanced features and extra effects cost money
  • Free version has ads


8LunaPic is an editing tool with a variety of animations, which could be good for Tumblr images. You can also easily share to social-networking sites, including Tumblr. Free.

Good for:

  • Basic to advanced editing
  • Creating slideshows
  • Creating collages
  • Making images with animations


  • Has some unique editing features, including reflecting animation and the ability to create a Twitter image mosaic
  • You can see each image in your undo history
  • Offers some tutorials within the editing interface
  • Can save to many formats: GIF, JPG, PNG, PDF, AVI and others
  • Doesn’t rely on Flash


  • Layout is distracting and not easy to use
  • Lacks cancel buttons


9iPiccy is an online editor that offers basic and advanced edits, with the added ability to upload photos to a photo basket. Offers fullscreen editing, along with basic edits, many effects (pop art, HDR and others), touch-ups (blemish fixer, shine remover, wrinkle remover, hair color, clone tool and others), layers, paint tools, frames and textures. Can save as JPG or PNG. Free.

Good for:

  • Basic to advanced editing
  • Creating collages
  • Adding watermarks to your images (using saved photos in your photo basket)
  • Touching up and correcting imperfections in photos of people


  • Layout is simple with colorful buttons


  • You have to give iPiccy permission to store files on your hard drive


10Sumopaint is an online editor with a layout and menus similar to Photoshop. It has a free version with basic editing tools, a $9 version with 35+ more filters and tools and a $19 version with the 35 extra features, along with a desktop app for offline use. This Flash-based tool has a gray interface and layers. You can crop, rotate, use a magic wand or a lasso and many other tools. An iPad app is also available.

Sumopaint also has a strong community of users at, which allows users to share images and interact with one another.

Good for:

  • People looking for cheaper programs similar to Photoshop
  • Basic to advanced editing


  • Can save as JPG or PNG


  • Only allows you to open file from computer or a URL
  • Doesn’t have any photo-sharing capabilities
  • Doesn’t have font preview when adding text
  • Doesn’t allow for full-screen editing


11Citrify is a basic editing program that allows you to adjust (brightness, contrast, hue, saturation, resize, rotate, sharpen), touch up (airbrush, blemish, glare, red eye, toothbrush, wrinkle) and add a limited amount of effects and stickers. Saves images as PNG. Free.

Good for:

  • Basic editing
  • Beginners
  • Touching up and correcting imperfections in photos of people


  • Easy to use


  • Editor opens in a new window
  • Can only open a photo from your computer
  • Can only resize photos smaller or bigger, not a specific size
  • No sharing features

What other online photo editing tools do you use for your nonprofit?


7 image editing tools to create top-rate visual content
Top 10 sites for free or low-cost photos

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Lindsay Oberst is a freelance writer who writes about art, culture and topics that relate to social and environmental good. Follow her on Twitter at @LindsayOSocial for social good discussions or at @LindsayOWrite to chat about writing.

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Categories: Non-Profit IT News

Obama's Gay Rights Inauguration Mention Makes History

Social Good @ Mashable - Mon, 01/21/2013 - 15:06

Barack Obama made history Monday, when he became the first president to mention gay rights in an inaugural address. The socially progressive remark drew mixed reactions on Twitter, as some users applauded his words and other's found them out of place.

"It is now our generation’s task to carry on what those pioneers began. For our journey is not complete until our wives, our mothers, and daughters can earn a living equal to their efforts. Our journey is not complete until our gay brothers and sisters are treated like anyone else under the law, for if we are truly created equal, then surely the love we commit to one another must be equal as well," Obama said in a widely quoted moment of his second inaugural address.

Categories: Non-Profit IT News

Lenovo Releases ThinkPad Chromebook for Schools

Social Good @ Mashable - Thu, 01/17/2013 - 11:57

Lenovo is launching its latest laptop model for schools that will now run Google's operating instead of one from Microsoft

The rugged ThinkPad X131e Chromebook was designed with school administrators and teachers in mind, ZDNet reports. The device can be easily controlled from the cloud and runs thousands of educational apps. The company has yet to announce pricing of the computer, but special bidding will begin for schools on Feb. 26

Lenovo has previously made Windows-powered X131e ThinkPad for schools — which has sold out in the education market — but the company's switch to Google OS allows students to take advantage of Google's Apps for Education and its Chrome Web Store.

Categories: Non-Profit IT News

Google Grants $3.7 Million to Civic Innovation and Open Data Projects

Social Good @ Mashable - Wed, 01/16/2013 - 15:49, the philanthropic arm of Google, announced it's funding two new tech projects on Wednesday, one to encourage civic innovation and the other to open government data

The larger of the two grants, a $2.1 million gift, was given to the Sunlight Foundation. The Foundation will use the money to grow its local programming, particularly to create consistant standards for open data in all U.S. cities.

Another $1.6 million was given to mySociety, a UK charity that builds open source codes for local authorities, governments and corporations. The grant money will be used to accelerate building new civic apps.

Categories: Non-Profit IT News

9 powerful, simple ways to build your email list

Socialbrite Blog - Wed, 01/16/2013 - 06:31

Target audience: Nonprofits, fundraisers, cause organizations, foundations, NGOs, social enterprises — and businesses and brands, too

John HaydonIf you’re not building your nonprofit’s email list (and increasing your open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

This is because people prefer to donate via email. A study by Razoo (see above) shows that email is the best way to optimize the transactional aspect of fundraising.

Over the next few weeks here on Socialbrite, I’m going to outline exactly how to optimize all the various aspects of your email marketing. These articles will be based on my own work with nonprofits, as well as big data research. Subscribe to the series so you don’t miss out.

To start with, let’s talk about nine simple ways to build your list.

Prominently place your opt-in form

1An obvious way to increase email subscribers is to make it easy for people to find your opt-in form! When I placed mine at the top of this page, the number of new email subscribers I acquired each week tripled.

Tell subscribers what they’ll get

2The other thing you’ll notice about the email capture form above is that it tells people exactly what they’ll get. Make sure you tell them how often they’ll receive emails, andwhat day of the week they’ll receive them.

Setting expectations up front like this will also lower your unsubscribe rates.

Set the tone with a welcome email

3The moment someone joins your email list is the best time to send an auto-reply letting them know exactly what they can expect going forward. This sets a positive tone to the relationship as well by sincerely thanking them for joining your email list.

Don’t forget your Facebook page

4Because of the massively viral nature of Facebook, you should definitely put an email opt-in form on your Facebook page. In some cases, I’ve found that an opt-in form on a Facebook Page converts more effectively than a website.

Make it more frictionless

5An easy way to increase email opt-in rates is to remove hurdles — hurdles like captcha forms and requiring more than a first name and an email to join your list.

One thing Oceana recently did to make their opt-in process more frictionless was to use Facebook login. Using Facebook login meant that instead of filling out a name and email, all that was required was two mouse clicks. They also made it fun by incorporating profile pictures (as shown above).

Give them subscriber-only content

6Email marketing 101 requires that you answer the question every reasonable person eventually asks: “Why should I join your email list when I can easily follow your content on Facebook?”

An easy way to do this is to offer subscriber-only content, like HubSpot does with their eBooks, or Best Friends Animal Society does with their action alerts.

Get them to tell others

7The moment someone subscribes to your email list is precisely the moment to encourage them to share your list with their friends.

Above is a fun way I get new subscribers to retweet my email list (using Click to Tweet).

Create beautiful popovers

8If you’re like me, you hate pop-ups. They usually appear before you’ve experienced a site’s content or even when you’re still reading i!.

A WordPress plug-in called Pippity solves these issues by giving you control over how and when a pop-up will appear.

Know your audience

9Your current subscribers are always asking themselves: “Is this email still worth the space it’s taking up in my in-box?”

The sure way to building your list requires understanding what your subscribers really want – and consistently giving it to them.

Serving up useful, awesome content not only attracts new subscribers – it keeps the ones you have.

What other ideas do you have?John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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Categories: Non-Profit IT News

Tony Hawk Spreads Smiles for Children Born With Facial Deformity

Social Good @ Mashable - Tue, 01/15/2013 - 14:20

Pro skateboarder Tony Hawk has teamed up with non-profit Operation Smile to bring transformative surgery to children born with facial deformities. The campaign asks you to upload a photo of your smile and watch as it's sent across the world.

The campaign is built around an interactive film Change Forever featuring Hawk, which asks you to share your smile through a Facebook app to help children with cleft lip or cleft palate. You're then encouraged to share your smile and the film on Facebook, Twitter or Pinterest, and to take a pledge to spread awareness of facial deformities

Categories: Non-Profit IT News

9 Non-Profits That Get Web Humor

Social Good @ Mashable - Tue, 01/15/2013 - 11:26

Laughter is the best medicine, and it might even help cure the world's ills, too.

Various organizations use Internet humor to promote serious causes, whether it's fighting AIDS, protecting the environment or promoting pet adoption. Behind the jokes and laughs, however, is the drive to create change.

SEE ALSO: Top 5 Non-Profit YouTube Videos of 2012

We've rounded up nine examples of non-profits that successfully employ web humor — using comedy to engage people while laying out important facts at the same time.

Categories: Non-Profit IT News

Coca-Cola Campaign Takes on Obesity

Social Good @ Mashable - Tue, 01/15/2013 - 10:36

An anti-obesity ad rolled out this week from an unlikely source: Coca-Cola

The soft drink giant unveiled a campaign that will take on what it's calling "the issue of this generation." The first ad in the campaign, the 2-minute spot above, notes that Coke can "play an important role" in the fight against obesity. The ad also points out that of its 650 beverages, Coca-Cola now offers 180 low- and no-calorie choices. In addition, the company has introduced smaller-portion drinks which Coke intends to have in 90% of the country by the end of the year. It's unclear whether another ad in the series will run during the Super Bowl.

Categories: Non-Profit IT News

Newtown Students Record 'Over the Rainbow' With Ingrid Michaelson

Social Good @ Mashable - Tue, 01/15/2013 - 10:10

One month after the horrific Sandy Hook Elementary School shooting in Connecticut, 21 students gathered this week to record the Academy Award-winning tune "Over the Rainbow."

The Newtown children got some celebrity help recording the benefit song. Singer-songwriter Ingrid Michaelson lent her voice, while Talking Heads and Tom Tom Club rockers Chris Frantz and Tina Weymouth opened their studio to the project

The song is available digitally on Amazon and iTunes. Proceeds will go to Newtown Youth Academy and United Way of Western Connecticut. Here are the kids recording the track:

Categories: Non-Profit IT News

5 nonprofit apps that make a difference

Socialbrite Blog - Tue, 01/15/2013 - 06:31

Photo courtesy of Daniel Y. Go via Creative Commons

5 organizations with apps worth downloading

Guest post by Kerry Butters

There is an app for pretty much everything these days, whether you want help with yoga, looking at the stars, getting to sleep or maybe you just need to keep all your affairs in order.

However, not every app is in it for the money. There are nonprofit apps out there that are worth more than a passing glance. With this in mind, we’ve put together a list of some of the best nonprofit apps available today.

First Aid App by American Red Cross
1I don’t know about you, but when it comes to first aid, I’m clueless. Anything that involves more than a Band-Aid and I have to look online for advice. This cool app can help you along the way by teaching you first aid, giving you quizzes to improve your knowledge. With its built-in content, you won’t have to worry about finding a signal in a moment of peril. iTunes and Android


2The YMCA does a great job helping youths gain a future. They promote a healthy family lifestyle and are a great part of the USA. With this cool app you’ll never have to worry about being from the Y ever again. Its built-in GPS will help you locate your nearest Y so you’re never far away from a helping hand. In addition to giving you the location, it will also give you directions so you’ll never get lost. Android only

UN Foundation

3The United Nations is constantly working to improve the health and well-being of people across the world. With this great app you can now be a part of that. Whether you want to send messages to those doing good works, read about the great things the UN is doing across the globe, or just simply donate when you see someone that needs your help, then this is the app for you. iTunes and Android

Movember Mobile

4This charity app goes hand in hand with the charity event held annually for prostate cancer. Are you considering growing a mustache and doing your bit later this year? Even if you’re not, download this app and get sucked into the cause. iTunes and Android

PETA (People for the ethical treatment of animals)

5Whether you just want to make a donation, keep up with the good work or get directly involved, then download this be-kind-to-animals app to get started. You can even get points and badges if you want to add a little healthy competition to the app. iTunes and Android

As the mobile app world becomes more ruthless — with Android and Apple vying for supremacy and Windows jumping into the fold — it’s refreshing to know that not everyone is in it for what they can get. If you’re currently shopping around for apps to install on your smartphone, iPad or tablet and are looking for some helpful apps to go with it, these are certainly worth a look.

What are your favorite nonprofit apps? Please add them in the comments!

Kerry Butters is a contributor for the popular consumer information site Broadband Genie in Great Britain, which covers everything from broadband to the best iPad contract deals. Follow her on Twitter at @kesbutters.

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Categories: Non-Profit IT News

Want $20,000 in Student Debt Relief? Craft a Very Creative Tweet

Social Good @ Mashable - Mon, 01/14/2013 - 21:27

The average graduate of a four-year university leaves school with $26,600 in student debt, according to the Project on Student Debt.

In an effort to fight the growing debt trend, MassMutual launched "Down With Debt" on Monday, a Facebook campaign that will relieve one lucky young adult of some loan burden — while teaching all fans some important financial planning tips.

MassMutual will award one Facebook user with $20,000 for debt relief for liking the campaign's page and writing a creative, 140-character (tweet length) explanation of how they plan to reduce their debt.

Categories: Non-Profit IT News

Diane Von Furstenberg Donates Eye Care for Pinterest Repins

Social Good @ Mashable - Mon, 01/14/2013 - 18:00

Diane von Furstenberg and VSP, the largest non-profit vision benefits company, are working together to give free eye care using a Pinterest campaign

VSP will donate up to 1,000 certificates for eye exams and glasses — one per repin from its #PinToGiveAndGet board — to youth in need through the New York City Mission Society, a charity chosen by DVF. Each giveaway is valued at $385, which will total up to a $385,000 donation.

"We've been following what other brands are doing on Pinterest and we saw a lot of brands dabling in Pin It To Win It and Pin To Give," Julie Berge, VSP senior PR specialist, told Mashable. "Being a not-for-profit, and our ability to provide eye exams, we thought Pinterest would be a fun platform to experiment with, and it's a space we thought we could make a big impact."

Categories: Non-Profit IT News

Twitter: The Safest Place for Citizen Journalists in Mexico

Social Good @ Mashable - Mon, 01/14/2013 - 12:51

A cohort of Twitter users with fake names and profile pictures have become a trusted source of information regarding drug cartel violence in Mexico

These citizen journalists choose to remain anonymous to avoid violent backlash from gang members, but their reports have become increasingly influential.

On Jan. 8, a team from Microsoft Research published a paper called "The New War Correspondents: The Rise of Civic Media Curation in Urban Warfare," which details a social media study conducted over the past two years. Their main finding was that as Mexicans increasingly turn to Twitter for reports of violence, a core of mostly anonymous yet trusted curators have led the dissemination of public safety information.

Categories: Non-Profit IT News

Startup Wants to Use Drones to Deliver Medical Supplies

Social Good @ Mashable - Fri, 01/11/2013 - 15:39

Drones can be deadly. They're used in Afghanistan, Pakistan and elsewhere to spy and take out suspected terrorists. But drones can be good too. We've already seen that their potential extends beyond the battlefield. And other than delivering burritos, they can be used for humanitarian reasons as well, like delivering medical supplies to hard-to-reach areas.

That's the goal of a Palo Alto startup called Matternet, that wants to build a network of unmanned aerial vehicles to bring medicines and other important supplies in countries where some communities live in areas not served by usable roads

Categories: Non-Profit IT News

A Look Back at Indiegogo's Successful Year in Crowdfunding

Social Good @ Mashable - Fri, 01/11/2013 - 11:57

Global crowdfunding platform Indiegogo released statistics about its work in 2012 last week, focusing on campaigning, community and the influence of video within the past year.

The stats show that on average, campaigns raised more than 2011 campaigns did, and nearly half of all campaigns received support from more than one country.

Many people know of Indiegogo as the platform used for more than 100,000 cause-related, creative or entrepreneurial campaigns, including raising money for bullied bus monitor Karen Klein, victims and families of the Sikh temple shooting, Hurricane Sandy relief and a Nikola Tesla museum.

Categories: Non-Profit IT News

'West Wing' Star Will Follow You on Twitter if You Donate Money

Social Good @ Mashable - Thu, 01/10/2013 - 18:36

Do you have any celebrity followers on Twitter? Would you like to get one?

West Wing alum and current Scandal star Joshua Malina will follow you on Twitter for a year if you'll donate $10 to Mazon, a Jewish hunger-fighting charity, in honor of his 47th birthday Jan. 17

"A minimal kick-in gets you a heartfelt thank-you and a year's worth of being followed by me on Twitter," he says. "At least once a week, I will check in to your feed, and laugh gently to myself at something you've posted. Promise!"

Categories: Non-Profit IT News